“It is not about forcing great design; it is about not letting bad design win.”
Emilio Lopez, Motion Designer
There is a moment where someone decides your product is worth understanding. It is usually about six seconds long, and it is almost always visual.
That belief is what I build around: motion that earns attention instead of decorating it, made for SaaS and startup teams who only get one launch.
“It is not about forcing great design; it is about not letting bad design win.”
The video that has to land the first time, because you only launch once. I write, storyboard, and animate the piece that turns a feature list into a reason to care.
Motion that makes software feel considered. Onboarding sequences, feature walkthroughs, and interface animation that show the product working instead of describing it.
2D and 3D animation, visual effects, and creative direction for the moments that need more than a template. Brand films, campaign spots, and anything that has to look expensive.
Animation that measurably moves the numbers that matter: sign-ups, activation, and the confidence a buyer feels in the first ten seconds.
Both. I have made launch videos for pre-seed teams and campaign spots for Fortune 500 brands. The process flexes to the budget, not the other way around.
Most explainer and launch videos run three to five weeks from kickoff to final export, depending on script complexity and revision rounds. Product UI/UX motion is usually two to four weeks.
It depends on length, style, and scope. Every project starts with a fixed quote before any work begins, so there is no surprise invoice at the end.
I write it. Fill out the free script request and I will turn your product notes into a first draft, with no obligation to move forward after.
Discovery call, then script and storyboard, then style frames for approval, then animation in rounds, then sound design and final delivery. You see progress at every stage, not just a reveal at the end.