Pick whichever sounds like your problem. I'll ask for the details in a minute.
People don't get it yet. Let's make the product obvious before they give up on it.
Nobody's paying attention yet. Let's make them look, and make it stick.
You need motion every month, not once a quarter. Same animator, time reserved in advance, and no re-briefing from scratch every round.
Thirty minutes. Tell me how much motion you actually need and how often. If a retainer is wrong for you I will say so and we will scope a project instead.