Millie Giving - The Social Feed

Product Feature Release Video

Project Overview

The animation showcases Millie Giving's new social media feed feature, which allows users to discover and engage with charitable causes through a familiar scrolling interface. The motion piece illustrates how the platform transforms traditional social media interactions into meaningful giving opportunities, emphasizing connection and community impact.

My Contributions

I conceptualized and executed the entire animation from initial concept development through final delivery, creating a visual narrative that effectively communicates the feature's functionality and appeal. I designed all visual elements and storyboarded the sequence to highlight key user interactions while maintaining brand consistency throughout the piece. I then animated all components, implementing thoughtful motion principles to demonstrate how users navigate, discover, and engage with charitable content in the new social feed.

The animation demonstrates Millie Giving's social feed feature in action, following a user's journey as they scroll through charitable content, interact with posts, and receive engagement themselves. Clean transitions showcase the platform's intuitive interface, with vibrant visual elements highlighting engagement features like comments, likes, and sharing opportunities. Throughout the piece, animated data visualizations and micro-interactions illustrate how individual actions contribute to collective impact, reinforcing Millie's mission of making charitable giving a seamless part of users' digital social experience.

Lead Animator

Jun 2016 — Jul 2017

Millie Giving - The Social Feed

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