The Florida Aquarium - "It Stays With You"

Advertising

Project Overview

The Florida Aquarium's 2025 "It Stays With You" campaign follows a family encountering marine creatures in their home, illustrating how aquarium experiences create lasting memories that follow visitors into their everyday lives.

My Contributions

I assisted in blocking out animation sequences for key transitions in the spot. I created rigging systems for the Green Sea Turtle to ensure realistic movement. Additionally, I helped model environmental elements to seamlessly integrate animals into domestic settings.

The Florida Aquarium's 2025 Brand Campaign "It Stays With You" brings marine life into everyday moments through imaginative storytelling. The campaign's centerpiece is a whimsical :30 video spot that follows a family encountering Florida's aquatic wildlife in unexpected places—from a Brown Pelican alarm clock to floating Loggerhead sea turtles illuminating a child's pillow fort. This visual metaphor illustrates how the wonder and excitement of visiting The Florida Aquarium creates lasting memories that follow visitors home. The campaign's surreal yet heartfelt approach captures the transformative experience of connecting with marine life, culminating in the tagline "It Stays With You" as fish from the Aquarium's Morph'd Exhibit appear swimming throughout downtown Tampa.

Senior Animator

Block Animation | Rigging

Apr 2025— May 2025

The Florida Aquarium - "It Stays With You"

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