Tires Plus - "Life Doesn't Stop"

This 15-second promotional spot for Tires Plus highlights their brake service discount while emphasizing the importance of reliable brakes in busy daily life.

As Senior Animator, I led the creation of both 2D and 3D animation elements that form the visual backbone of this commercial. I developed a comprehensive 3D environment featuring detailed highway scenes, urban cityscapes, and neighborhood settings, complete with water and ocean simulations to enhance environmental realism. The SUV model was meticulously rigged and animated to achieve natural movement across these varied terrains. I seamlessly integrated these 3D elements with 2D animation components, particularly for the technically complex wipe effect where the SUV dissolves to reveal the brake assembly. Additionally, I designed and executed the animated 2D warranty lockup that encircles the brake components. This project showcased my versatility across animation disciplines while maintaining visual consistency throughout the condensed 15-second narrative.